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The Familiarity Heuristic: Why Most Investors Make This One Mistake

The Familiarity Heuristic: Why Most Investors Make This One Mistake

by Elle Kaplan | Aug 29, 2017 | Blog, Investing

Our comfort zones have the word “comfort” in them for a reason: it can be daunting to enter uncharted territory. However, whether it’s though public speaking or trying an exotic dish, venturing into the unfamiliar can eventually yield very positive results. Of course,...

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