Harnessing Nervous Energy for Financial Success: Lessons from Estée Lauder

Oct 11, 2023 | Blog, Financial Wellbeing

In the fast-paced realm of finance and entrepreneurship, apprehension and unease may appear as unwelcome companions. However, through my own journey navigating the intricate landscape of finance and business, I have come to view these emotions not as adversaries, but as potential allies waiting to be channeled. This article will delve into practical strategies for converting nervous energy into a powerful force of excitement and productivity, with a special focus on the financial aspects. Real-life examples, particularly those drawn from the remarkable career of Estée Lauder, will illuminate the path forward.

The Natural Response: Understanding Anxiety

Before embarking on this transformative journey, it is imperative to acknowledge anxiety as a natural response to challenging situations. It serves as a signal from our bodies, indicative of our profound investment in the outcome. This innate physiological response, rooted in our survival instincts, can be traced back to our ancestors who relied on heightened senses when faced with potential danger.

Reframing the Mindset: From Anxiety to Anticipation

The key to transmuting anxiety into excitement lies in one’s perspective. Rather than viewing nerves as an obstacle, consider them a beacon signaling an impending achievement of great significance. Envision the surge of enthusiasm before a pivotal financial opportunity—it is the same sensation, but imbued with a positive outlook. This shift in mindset has the potential to revolutionize one’s approach, propelling them towards challenges with eager anticipation rather than trepidation.

Preparation: The Cornerstone of Financial Confidence

Among the most effective strategies for mitigating nervousness is meticulous preparation. When one possesses an encyclopedic knowledge of their subject matter, they are better poised to navigate unforeseen twists and turns. This principle is exemplified by the illustrious Estée Lauder, a pioneering figure in the cosmetics industry. As a co-founder of the Estée Lauder Companies, a globally renowned beauty conglomerate, she is celebrated for her high-end skincare and makeup products. In the nascent stages of her cosmetics empire, Estée personally showcased her products at upscale department stores. Her hands-on approach and profound understanding of her products not only revolutionized the beauty industry but also cultivated a devoted clientele.

Estée’s personal touch extended beyond product sales; it was about forging connections. She invested the time to discern her customers’ preferences and requirements, often proffering tailored recommendations. This level of attentiveness and care set her apart in an industry that had hitherto been largely transactional.

Her unwavering commitment to quality and authenticity also shone through. She steadfastly refused to compromise on the integrity of her products, ensuring they unfailingly delivered on their promises. This dedication not only garnered trust but also nurtured a sense of loyalty among her patrons.

Embracing Imperfection: Embracing Growth

It is imperative to acknowledge that feeling nervous is not indicative of frailty, but rather, a testament to one’s audacity in pushing boundaries. Estée Lauder encountered numerous rejections before her products gained traction. Her resilience and capacity to glean wisdom from setbacks propelled her to the pinnacles of the cosmetics industry. Her intrepid journey serves as a poignant reminder that imperfections are an integral part of the path to triumph.


The art of transforming anxiety into excitement is a skill that can be cultivated. By shifting one’s perspective, fostering thorough preparedness, and embracing imperfections, one can follow in the footsteps of the indomitable Estée Lauder. Even the most accomplished individuals encountered nerves, emerging from them stronger and more resolute. Therefore, the next time the butterflies flutter, remember, they herald the brink of something extraordinary. Embrace them, harness them, and witness how they propel you toward triumph in the realm of finance and entrepreneurship.

Please feel free to reach out to us via our contact form, Twitter or Facebook. At LexION Capital, our priority is to make our clients’ financial goals a reality by providing hands-on wealth management solutions, backed up by science-based insights into the financial industry. We help you maintain well-diversified investment plans. Should you need help in the aspect of financial growth, please visit my company’s website, LexION Capital.

Elle Kaplan is the founder and CEO of LexION Capital, a fiduciary wealth management firm in New York City serving everyone who feels left out by traditional “Wall Street”, including women and the families they love.

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