The Familiarity Heuristic: Why Most Investors Make This One Mistake

by Elle Kaplan | Aug 29, 2017 | Blog, Investing

Our comfort zones have the word “comfort” in them for a reason: it can be daunting to enter uncharted territory. However, whether it’s though public speaking or trying an exotic dish, venturing into the unfamiliar can eventually yield very positive results. Of course,...

The innocuous dangers of anchoring in investing

by Elle Kaplan | Aug 22, 2017 | Blog, Investing

When it comes to making financial decisions, we all like to think we’re rational creatures who make reasonable, informed choices. Unfortunately, this isn’t always the case. Take shopping, for instance. Advertisers and business owners are well aware that purchasing...

The Hidden Dangers of The Gambler’s Effect in Investing

by Elle Kaplan | Jul 25, 2017 | Blog, Investing

In 1913, at the famous Monte Carlo Casino, black came up an astonishing fifteen times in a row on the roulette wheel. Thinking that red was “bound to happen” next because of this freak occurrence, gamblers rushed in to bet against the wheel landing on black again....

3 Rookie Investment Mistakes to Avoid

by Elle Kaplan | Jul 10, 2017 | Blog, Investing

If you’re just getting started with investing, you may be prone to some rookie investment mistakes. Because the world of finance is often counter-intuitive of our emotions and gut reactions, it’s easy to get caught up in irrational decision-making when it comes to...

Why Hindsight Bias is Dangerous in Investing

by Elle Kaplan | Jun 26, 2017 | Blog, Investing

Whether it’s discussing the results of a sports game with friends or hearing television personalities talk about world events, we’re constantly inundated with people who proclaim they “knew it all along.” This propensity to look into the past and think we can connect...

3 Beginning Investing Mistakes You Should Avoid

by Elle Kaplan | Jun 15, 2017 | Blog, Investing

When we learn and start something new, it’s often part of the process to make some mistakes. This is a truism in the complex world of investing. Unfortunately, unlike most learning processes, some mistakes in investing can be very costly. However, you’ll be happy to...