3 Reasons Why You Should Invest in Stocks

by Elle Kaplan | Dec 4, 2017 | Blog, Investing

Equity investments (also known as stocks) are one of the many options you have for growing your hard-earned wealth. If you are committed to your long term financial goals, then you should be able to get moving in stock investing as early as possible. To help you...

3 Retirement Saving Tips for Couples

by Elle Kaplan | Nov 28, 2017 | Blog, Retirement

Being in a long-term relationship gives you more reason to achieve success in life because you have someone to share it with. To every couple I meet, I give so much emphasis on the importance of planning your future together. With that in mind I’ve listed the most...

Why Your Mind Can Be Your Own Worst Enemy In Investing

by Elle Kaplan | Nov 27, 2017 | Blog, Investing

“Risk comes from not knowing what you’re doing.” – Warren Buffett Whether we’re motivated by fear or potential rewards, humans are wired to react based on our emotions. Due to this reality, our decision-making process is often subject to...

How to Avoid the Anchoring Effect In Investing

by Elle Kaplan | Oct 5, 2017 | Blog, Investing

When it comes to making financial decisions, we all like to think we’re rational creatures who make reasonable, informed choices. Unfortunately, this isn’t always the case. Take shopping, for instance. Advertisers and business owners are well aware that purchasing...

Why The Home Bias Can Be Very Dangerous In Investing

by Elle Kaplan | Sep 20, 2017 | Blog, Investing

Whether it’s through public speaking or trying an exotic dish, venturing into the unfamiliar can eventually yield very positive results. Of course, despite the glaringly obvious potential rewards, leaving one’s comfort zone is a lot easier said than done. And we have...

Why The Herd Mentality Is Dangerous In Investing

by Elle Kaplan | Sep 14, 2017 | Blog, Investing

Humans naturally want to be a part of groups and communities. While being social can work wonders, there is also a harmful side of our desire to fit in. Numerous studies have shown that humans are more inclined to make a decision if they see or hear about others...