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Avoiding Familiarity Bias as an Investor

Often, we’re inclined to buy local or to go with something that we’re familiar with. Take produce, for instance – if there was a local farm you had visited, you’d probably...

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Avoiding Loss Aversion in Investing

We naturally don’t enjoy losing - whether it’s just a through a friendly sports game or an intense competition, we’ve all felt that sting before. What you may not realize is...

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